Case Studies

Can you tell us about HelloFresh and the organisation's approach to Health and Safety?
HelloFresh is a global meal kit and ready-to-eat business operating across multiple international markets. Our operations include food production, fulfilment, logistics, and final mile delivery. We’ve grown quickly and so has the complexity of our safety landscape.

We take a risk-based, practical approach to Health and Safety, aiming to move beyond compliance and embed safety as a core part of how we operate. Rather than a top-down model, we focus on shared ownership, giving teams the confidence and clarity to manage risks locally with the right support and structure from our central health and safety function.

Training is vital to ensure our culture evolves in the desired way as it allows us to ensure our people understand why safety matters. We don’t want them to just see it as what they need to do, or worse not consider it at all.
 

How do you go about identifying health and safety training priorities at HelloFresh?
Our priorities are set by understanding both risk and maturity. We look at incident trends, audit findings, and key risk factors across different markets and functions. But we also listen, engaging with teams on the ground to find where the knowledge or confidence gaps are.

For our leaders, we focus on behaviours and accountability to ensure they actively influence safe culture and do not see it as just about ticking boxes. For workers, it’s about building basic confidence in spotting and acting on risks, especially in fast-paced production and logistics environments.

What training need were you looking to address through the NEBOSH Endorsed programme?
When we reviewed our training across all our operations, we identified that there were inconsistencies in how safety training was delivered. We were looking to develop core, role-specific training to support both leaders and frontline workers. We wanted this training to help everyone think and act safely in the real world, not just pass a compliance test.

We wanted to address the disconnect which can mean that central policies are interpreted and applied differently to our expectations on the floor. The NEBOSH Endorsed programme has been designed to give teams the confidence to own safety in their day-to-day roles, whether they’re leading a shift or working on the line.

What does the HelloFresh NEBOSH Endorsed programme consist of?
The programme is built around two tracks - one for leaders and one for frontline workers and each track has three modules.

For leaders, the modules focus on:

• Understanding your influence on culture.
• Leading by example and embedding safety in routines.
• Making safe decisions under pressure.

For frontline workers, the focus is on:

• Recognising and reporting risks.
• Following safe systems of work.
• Looking out for each other (i.e. building a safety mindset).

The content is tailored to HelloFresh, using real-life examples from our own environment and workflows. It’s delivered via our global LMS with voiceover and visuals to make it easy to digest.

Why did you choose to work with NEBOSH when developing this programme and what have been the key benefits of having your training NEBOSH Endorsed?
NEBOSH is a recognised name in health and safety. We knew that having the programme endorsed by NEBOSH would add weight to our internal training and help us build credibility within our teams and senior stakeholders. It also gave us access to expert support, which has ensured that the content reflects best practice whilst being tailored and relevant to HelloFresh.

The endorsement has also helped us frame the programme as part of a wider professional journey. It’s not just viewed as another mandatory training module. It can open doors to future development for people who want to go further in safety.

How many learners will you be putting through the training in total?
Our plan is to roll the programme out across all our international operations, which currently spans over 10 countries. In total, we expect to train more than 3,000 people across the leadership and worker groups.

To make this possible, the modules are being translated into 15 languages. This ensures everyone has access to the content in a way that’s culturally and practically usable for them.

Have the participants who have taken the training so far found it useful and enjoyable?
The training hasn’t officially launched yet as we’re currently finalising the translated versions, which we expect to have back by mid-May 2025. That said, we’ve tested the content internally and shared early versions with local teams and key stakeholders, and the feedback has been really encouraging.

People like the fact that it’s practical, visual, and tailored to real scenarios within HelloFresh. Leaders have commented that the tone hits the right balance, it’s professional without being overly formal, and it speaks to the realities of managing risk on the ground. We're optimistic that this early positive response will translate into strong engagement once it's rolled out.

What impact do you hope the training will have when it is rolled out more widely?
We want to strengthen safety ownership across all levels of the organisation, from leadership to the shop floor, and make our safety culture more consistent globally.

We’ll be tracking impact through a mix of leading and lagging indicators, engagement with the training, feedback from participants, improvements in near miss and hazard reporting, and ultimately, reductions in incident rates.

We also plan to review audit results and leadership performance during safety reviews to gauge behavioural change. The real test will come post-launch, but we’ve laid strong foundations to measure and adapt the content as needed.